insight

PIM for syndication to the digital shelf

When you syndicate your product information to your sales channels, you want it to be tailored and adapted to the precise attributes of each channel. A PIM solution helps you to do this.

Barbour Case Study

The quality of your digital shelf defines not only the volume of your sales revenue, but also the value of your brand to consumers. It is the highest-quality product data which generates essential and relevant information, leading to successful business outcomes on your digital shelf. The more comprehensive and accurate the information, the easier it is for customers to search for, find and buy products. A PIM solution drives these performance enhancements on your digital shelf.

3 advantages of PIM and the digital shelf for manufacturers

Product Experience Management

An excellent product experience will engage customers to the extent that they will be heavily influenced in their purchasing journey. At the heart of PXM is high-quality product information. We look at the relationship between PIM and the product experience, and how the former can enhance the latter.

PIM implementation: top 5 Frequently Asked Questions

A PIM implementation is a major investment in digitising your product-centred business. You probably have a lot of questions you want to ask. In this article, we select 5 of the most commonly posed questions to help you decide to move ahead with your PIM project.

Why MDM projects fail – Data Management problems and solutions

MDM projects can be highly successful, but they are fraught with perils if the right planning is absent. We look at the six most common pitfalls and how to avoid them.

Golden Record Management

Naturally, when it comes to your master data, your holy grail is to achieve the ‘golden record’ – the most accurate, complete, and comprehensive data which can be safely used for any application across the enterprise. We analyse how to go about ensuring you create a golden record for all your data.

Data cleaning techniques for product data

Data cleaning is a prerequisite for ensuring you are using high-quality product data when you embark on a migration project. Here, we examine why it is so crucial, what tools you can deploy and the best practices for cleaning

PIM vs PIM – a solution comparison

We outline the main factors to consider when comparing PIM platforms and solutions. We have then chosen ten popular PIM solution providers, providing an easy-to-consult comparison table followed by brief comments about each vendor –capabilities and best use in terms of sector, company type(s) and size.

PIM in eCommerce

Using a PIM solution for your ecommerce strategy is the only way forward for those businesses who want to stay ahead of the competition. High-quality, consistent and updated product information is guaranteed across all channels.